User Experience or UX Design refers to how people interact with a product, in a digital sense, every single element that affects the user’s interaction with the product. UX makes designer teams think of every aspect of human interaction. Humans are both rational and emotional beings, hence, they think & feel throughout their experience.
Let’s jump into the term “UX Design”. This sounds like the design of a user experience, which is not possible in a logical sense. However, you may create conditions and situations that are more likely to lead to a positive impression. To elaborate, Peter Morville’s UX honeycomb breaks down the ideal characteristics of UX Design:
- Usable: A product needs to be simple, easy to use, and familiar.
- Useful: A product must fill a need. If the product isn’t filling a perceived gap in the users’ lives, then there is no real reason for them to use it.
- Desirable: The visual aesthetics of the product need to be attractive and evoke positive emotions.
- Findable: If the user has a problem with a product, they should be able to quickly find a solution.
- Accessible: The product or service needs to be accessible to everyone, including those with disabilities.
- Credible: The company and its products need to be trustworthy.
It is important to understand the necessities of UX Design, to attract and conserve customers, make sure their time interacting with your product is worth it. If your current customers or potential customers don’t enjoy the time they spend on your product it may cause you a bad reputation that comes with a money loss.
To conclude, we can all agree that good UX Design is essential for a product for success. You’ll end up with loyal customers who naturally spread the positive news about your product if you place your customers’ needs at the center of your design, learn about their expectations, and then surpass those expectations.